Business Growth Tips

Creating a business that has a value to be sold. You thought long and hard when you set up your business. You put in countless hours building your business. You made sacrifices, managed stresses, and celebrated the successes. You put your heart and soul into your business. But what happens […]

Following up contact from customers is not only basic etiquette … it should be the heart of your business. I hear so many stories of where people have been let down by others. For example, where a business: Has given time to a supplier to meet with them but then […]

Too low, too high or just right? An emotive subject. Do we have one price for all? Tiered pricing structure? Discounts? Promotions? Do we copy competitors?  So many options. So many strategies.  Shall I tell you a secret? The secret is….. Know YOUR worth. Believe in YOUR worth, based on your […]

If you had 30 seconds to sell your product or service to your ideal client, what would you say? A pitch can happen anywhere – on a queue buying a coffee, at a networking event, at your child’s school fete. You never know who you are standing next to that […]

What makes you different?  Why should anyone buy from you? What is your differentiation?  There are many clothing retailers, make up brands, electricians, accountants, marketeers, designers, cafes, restaurants, holiday resorts etc. The key to differentiation is a “unique selling proposition” (USP).  Understanding what makes your business unique in a world of homogeneous […]

You need to know where you are going, to have any idea if you got there. I love working with SME business owners… they are brave, experts in what they do, and have been led by their PASSION to bring their product or service to others. This was brought to life […]

If you don’t know where your future income is coming from how can you know if your business has a future? There are many elements of a sale. Some considerations are: Your customers Who are they, what do they look like? What are their painpoints and needs? Where are they? […]

Reviewing your cash flow is an opportunity for growth. What makes your business tick? What moves the needle?  Do you know the right metrics that measure your business’ performance? For a hair salon it could be the number of cuts vs colours as profit will differ. For a product sales […]